So You Think You Can Advertise?
Print ads! Websites! And banners! Oh My! So the new age of advertising is upon us folks. If you own a business in today’s fast paced world, chances are you are a little lost at times… and that’s okay! MyFoxSpokane is here to help!
As a self-proclaimed digital media specialist and as an actually employed digital media account executive, I like to think I know a thing or two about this “social media stuff.” While there is so much out there to discover on internet advertising, we need to start with the re-design of our thoughts to say yes to digital marketing and taking risks. You, as a small business owner, took a risk opening your business and look how wonderful it has turned out so far (insert optimism here!) So why not continue to take those risks that help your business grow? Say yes, take that risk. It will be worth it.
While sitting in on a recent Google marketing event, one of the lines I took away was “the internet has gone from viewing to doing.” This statement could not be more correct. The internet has gone from a completely objective pastime to a new, exciting subjective social marketing tool. Traditional advertising is not enough to hold your business afloat these days. Social media and online marketing are a 100% need. While 75% of businesses in the US are small businesses that are growing up on traditional marketing alone, the traditional marketing world has adapted to rebrand for the web and the 75% needs to jump on board. Again, while sitting at this Google event, I learned about this new adaptation of advertising. It was named “The Zero Moment of Truth: How the recession and technology have evolved marketing.”
The “Zero Moment of Truth” takes the conventional ways of advertising and adds the internet into the equation. The usual advertising ways are as follows:
1) Build a great product
2) Inform a target/audience about the great product
3) Win at the point of sale (the customer buying your product. This is also known as the first moment of truth)
4) Experience (how the customer uses the product and how they feel about it. This is the second moment of truth)
Now that the world moves at a much faster pace, research shows that shoppers/viewers make up their minds about a product in 3-7 seconds so the point between step 2 and 3 is absolutely crucial for your “win”. This is where the zero moment comes into play…
Come back next week to learn how the zero moment of truth works! Remember to stay tuned each Wednesday for more digital media marketing tips and information!
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