So this week’s post is short and sweet! It is all about the freebies on the internet that will help you asses your web score and how to improve your overall site with specific action items.
Let’s dive in, shall we?
The first free tool out there is www.market.grader.com
All you have to do is put in your business’ web address and an email and hit submit. Then the grader takes the insides of your website and tests it and then spits out a grade in less than 15 seconds. The site then will give you the top 3 action items on how to improve your score (it is graded out of a 100). Some common action items that come up are: getting more inbound links to your site, starting a blog, and adding video. Overall a very useful free tool to help you start somewhere!
The second epically awesome tool would be www.klout.com
This site measures your social media business score. All you have to do here is sign into all your accounts through the site (may take some time depending on how many platforms you are on) and it will give you a score right away. Then you can add to your score by adding better content, descriptions, or more social media platforms.
The third and last free tool I will leave you with the knowledge of is www.quantcast.com
This tool tells you the demographics and the audience coming to your site. It tells you gender, age, household incomes, race, number of people in the household, and just about everything else to make you think that Big Brother really does exist. While it may seem creepy, it is an extremely helpful tool to measure your customer base.
Follow me @ BusinessTime_AM for more anecdotes and banter!
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